How Color Is Important Aspect Of Communication - 975 Words

When people hear the word â€Å"communicating†, most of them would imagine verbal cues. However, as an aspiring soon-to-be professional in the marketing industry, I have learnt through studies that many aspects must come together to form an advertisement (for a product, campaign, event, etc.) which can consequently be deemed worth marketing; with the help of esteemed graphic designers. One such aspect that this paper will focus on is color. Color is an important aspect of communication, and moreover marketing because it evokes emotion, defines brands, and influences purchase decisions. By analyzing the properties of color in depth, we can use our knowledge of this topic to differentiate between using colors that may help or hinder our success, in industries such as marketing that are heavily reliant upon the use of colors. Colors generate feelings in us that can shape our perception of advertisements. Designers play with the properties of colors such as â€Å"hue† and à ¢â‚¬Å"saturation†; they make colors appear more â€Å"saturated† and more â€Å"soft; they make colors â€Å"darker† and â€Å"brighter†. Designers spend countless hours searching for the perfect colors. Why do they do this? A quintessential part of communicating through advertisements are the non-verbal cues present in them. Color is one such cue with its ability to evoke emotion within audiences. For example, the color Red is associated with anger, although it is also linked with importance. Additionally, it is associated with danger (ex.Show MoreRelatedReflection Paper On Color Culture890 Words   |  4 Pagesyour notes on color with the listings on the website for Color Culture. It’s eye opening to learn how color is interpreted around the world. As I compare my thoughts on color to that of different cultures I am amazed at the variety of connections that are made through this artistic aspect of life. It seems as if I have the closest connection to the psychological interpretations of color. My thoughts on the color green for example perfectly fit with the psychology description of the color which is:Read MoreEducators are not Meeting the Needs of their Cultural Diverse Classrooms625 Words   |  3 Pagesless diverse, the author writes about how teachers can better convey and accept culture in the classroom. Currently prejudice, stereotypes and cultural assumptions are present in classrooms but are ineffectively met by educators. The author attributes these problems to children of color and low economic situations are a result of miscommunication within the classroom and teaching staff. One of the major themes of this book is the imbalance of pow er and how this culture of power is impacting theRead MoreMedia Coverage of Sports, Questions and Answers894 Words   |  4 Pagesthe cover that draws the reader into the magazine. Step 2: Describing case study The main person being depicted on this cover is KM whose image was converted into a naturalistic psychological portraiture oil painting (J. Hayes, personal communication, March 22, 2014). The image is of him having tears running down both of his cheeks with the tears having a ‘pop’ sensation since they are located on the dark complexion of his skin. KM image takes up most of the cover with just a close-up shotRead MoreEssay on Using Semiotics for Branding 1261 Words   |  6 Pagesconsumers or interpreters. They also relay on the connotation and denotation of the signs as well as the colors being used. When it comes to the entire package of a marketing plan and branding a company or product, graphic designers need to look at how to create the brand from a visually and culturally pleasing aspect. A brand is mostly based on a semiotic design that uses a trademark image and colors that relate to a group in a cultural setting. When it comes to branding, a company should be able toRead MoreDifferent Positive And Unique Aspects Of Intercultural Relationships1233 Words   |  5 Pagesare several different positive and unique aspects of intercultural relationships. Intercultural relationships allow individuals to understand other people of different cultures, ethnicities, gender and etc. It is interesting understanding other peoples beliefs as well as how they have lived there life’s. A positive aspect of intercultural relationships is the difference between the two people. I think it is interesting learning how other people think and how they were brought up. When you are in anRead MoreWorld Police1072 Words   |  5 PagesEffective Communication in the Workplace Dominic Defalco BUS100 Intro To Business Grace Flannigan 11/8/2015 In the fast-paced world that we live in, communication has become a way of life, especially within the business environment. 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